Jasmina Šević

Worked on development and maintenance of a PHP API-based gamification engine that can be plugged into any platform or project to add real-time engagement.

• Contributed to the design and development of new product features and enhancements while prioritizing high performance, scalability, and reliability.
• Worked closely with B2B clients to analyze their needs and tailor solutions to meet their business objectives while actively contributing to high-level design conversations.
• Collaborated with Game Designers to define target audiences, and convert game concepts and loops into practical technical solutions.
• Performed testing and debugging of the application, identifying and resolving bugs, performance issues, and other technical glitches.

Managed all digital marketing strategies, including lead generation, email marketing, SEO, and online advertising, aimed at driving website traffic and boosting conversions.

• Formulated approaches to improve customer engagement and conversion rates, closely monitoring performance using various web analytics tools like Google Analytics, Google Search Console, SemRush, SEOlyze and Hotjar.
• Defined new features required on the platform, involving collaborative efforts with various teams to understand user needs and business objectives, ensuring that proposed features were aligned with both.
• Provided comprehensive reports with a focus on measuring ROI and KPIs for both B2B and B2C models of the company.
• Actively participated in designing and executing A/B tests and experiments to refine user engagement and retention strategies.

Led optimization initiatives to improve the website’s search engine rankings, employing diverse techniques for maximum impact.

• Worked closely with the development team to define and implement new features and technical SEO practices, ensuring optimal website performance and visibility.
• Conducted comprehensive website audits to identify and address issues pertaining to site speed, crawlability, mobile-friendliness, and indexability, ensuring seamless UX.
• Actively contributed to the design and execution of A/B tests and experiments, leveraging insights to introduce new features and enhance user engagement and retention.
• Implemented an array of analytics tools to track website performance, user behavior, and conversion metrics.

Implemented optimization techniques to enhance the website’s search engine ranking positions while conducting thorough website audits to identify and resolve issues related to site speed, crawlability, mobile-friendliness, and indexability.

• Played an active role in defining necessary website features through collaboration with diverse teams, ensuring alignment with user needs and business goals.
• Developed and executed off-site SEO strategies to increase the website’s online authority and build high-quality backlinks, alongside identifying new keyword opportunities and trends to optimize content creation and support marketing initiatives.
• Utilized analytics tools to track website performance, user behavior, and conversions.

Created and optimized biography articles for Widewalls artist database, spotlighting artists and their creations.

• Applied SEO best practices, including keyword research, meta tags, and formatting enhancements, leading to heightened visibility on Google search results.
• Optimized images for web usage, ensuring proper sizing, compression, and keyword tagging to enhance the website’s overall SEO performance.
• Managed metadata for artist biography articles, maintaining accurate and keyword-rich descriptions, titles, and tags.